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DeepIntent Unveils the Fastest Omnichannel Campaign Measurement Tool with Near-Real Time Script Lift at Digital Pharma East - Vimarsana News

DeepIntent Unveils the Fastest Omnichannel Campaign Measurement Tool with Near-Real Time Script Lift at Digital Pharma East

/PRNewswire/ -- DeepIntent, the leading healthcare advertising technology company built to improve patient health and business outcomes, now offers...

How medical marketers can capitalize on the connected TV boom - Vimarsana News

How medical marketers can capitalize on the connected TV boom

With a significant shift in the streaming-TV market underway, tracking tech presents an opportunity to get a clearer picture of what consumers care about and how to optimize campaigns targeting them.

BlockFi Wants Securities Suit Over Crypto Accounts Axed - Vimarsana News

BlockFi Wants Securities Suit Over Crypto Accounts Axed

Cryptocurrency lender BlockFi Inc. urged a New Jersey federal judge on Thursday to dismiss a proposed class action alleging the company should have disclosed to investors that its products were not registered with federal or state securities regulators.

Source: law360.com
Study Shows Pharmaceutical Ads Make People Want Prescriptions - Vimarsana News

Study Shows Pharmaceutical Ads Make People Want Prescriptions

These ads are illegal in most countries but not in the US, where 27% of people spoke to ...

Report: Viewers prefer connected TV ads to traditional ones - Vimarsana News

Report: Viewers prefer connected TV ads to traditional ones

65% of respondents said that CTV targeted ads actually improved their watching experience.