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With a significant shift in the streaming-TV market underway, tracking tech presents an opportunity to get a clearer picture of what consumers care about and how to optimize campaigns targeting them.
HomeLatest W2O Installs Digital Leadership Team Diana Marszalek W2O Installs Digital Leadership Team W2O Group has hired three new digital leaders including global chief digital officer Jo Ann Saitta, who held the same role at Omnicom Health Group before joining the firm. Diana Marszalek 25 Jan 2021 // 4:23AM GMT SAN FRANCISCO — W2O has added three digital leaders to its senior team, the firm’s latest investment in building out its health technology capabilities. Jo Ann Saitta has joined the healthcare firm as global chief digital officer, a role she assumed after spending five years ...