AI-Generated Content Is Here. Should Advertisers Buy It?
For marketers, the product, rather than the process, will continue to determine spend.
Source: adweek.com
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How medical marketers can capitalize on the connected TV boom
With a significant shift in the streaming-TV market underway, tracking tech presents an opportunity to get a clearer picture of what consumers care about and how to optimize campaigns targeting them.
Source: mmm-online.com