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Every client interaction is an opportunity to build lasting relationships, so the art of gift-giving takes on new significance.

We have the privilege and honor of working with some amazing clients. One of them asked us to work with her team on a customer experience initiative that included every company employee. One of the regular assignments for their employees is to share examples of how they created a Moment of Magic® for a customer or colleague. They do short write-ups and share them with their managers. Here is a great example of the power of this exercise and impress your customers.

Here are a few insider secrets that will pump up sales and still give you time to enjoy your summer:

Think Outside the Brunch for Mother’s Day You can do better than grocery store flowers and a card, can’t you? Credit...Luci Gutiérrez April 30, 2021, 5:00 a.m. ET When Evie Ebert had her first child five years ago, she started noticing something interesting. Every Mother’s Day, her social media feeds would be full of perfectly styled picnics and cooing captions like, “Felt so celebrated today!” But later, when she logged on to the private mom groups she was part of, the same women were telling a different story. “It would be like, ‘Ugh, he wanted to make ...

Giving gifts is easy — if you pay attention throughout the year. It is very likely that the person you're giving gifts to, at some point, mentioned something they wanted/needed during the year. If you had listened and made a note — you will have had the answer already. So, as a first tip for the future, start a mini diary where you make a note every time someone says they want/need/miss something. Come Christmas you'll find that you have a lot of ideas in your diary. This not only makes things easier, it also highly impresses the recipient to know that you've been paying attention.