Tröegs announces the re-release of its iconic Mad Elf holiday ale
Combining the flavor and hue of cherries with Pennsylvania wildflower honey, Mad Elf is celebrating its 20th year. It will be back on the shelves in mid-November.
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Combining the flavor and hue of cherries with Pennsylvania wildflower honey, Mad Elf is celebrating its 20th year. It will be back on the shelves in mid-November.
Working in collaboration with illustrator Joshua Noom, Tröegs will unveil a new label for Mad Elf, a staple of the holidays since 2002.
Updated: 12:08 PM EDT June 3, 2021 HERSHEY, Pa. — Like chocolate and peanut butter, pretzels and beer are two great tastes that go great together. That's why Tröegs Independent Brewing announced it is teaming up with a Berks County-based snack business for a fall campaign that will pair Tröegs beer with signature pretzels. The partnership campaign, called Better Together, will feature pretzels created by Unique Snacks of Reading. The selected pairings offer consumers a celebration of local grains and distinctive flavors that commemorate Pennsylvania’s rich agricultura...
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