Baileys to trial paper-based packaging
The 2,000-bottle trial by Baileys will test how consumers interact with the material, and how they understand the sustainability credentials.
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The 2,000-bottle trial by Baileys will test how consumers interact with the material, and how they understand the sustainability credentials.
La Boutique, a woman and minority-owned business, will offer high-end products, including sparkling wines and spirits and designer beauty products
In partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, Diageo is trialling a Dry Molded Fiber bottle which is 90% paper, with a thin plastic liner and a foil seal. The bottle is designed for recycling in standard paper streams and does not require the consumer to separate the plastic liner from the paper bottle when disposing. The 2,000-bottle trial with consumers will be on Baileys, the Original Irish Cream Liqueur, mini format (80ml) at Time Out Festival...
The news marks the first consumer-facing trial of paper-based packaging by Baileys owner Diageo
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