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According to a long-accepted narrative, Irish cream liqueur was first concocted in London in 1973, when a team of London-based advertising executives mixed Irish whiskey, cream and chocolate powder to create what would become Baileys Irish Cream, one of Ireland’s most valuable brands.
Drinks Ireland | Spirits is launching a new international campaign to address the growing threat of imitator Irish cream liqueur products.
Johnny Harte, Chair of Drinks Ireland Irish Cream working group and co-Founder of Five Farms Irish Cream, Minister for Agriculture, Food and the Marine Charlie…
Drinks Ireland has launched a campaign called #ExploreIrishCream to address "the growing threat of imitator Irish cream liqueur product".