Marketing empowerment: how corporations co-opt feminist narratives to promote non-evidence based health interventions
Promotion of non-evidence based tests and treatments using empowerment messages risks women being overdiagnosed and overtreated, argue Tessa Copp and colleagues Commercial organisations have an extraordinary influence on population health through how they engage with and shape social movements to market their products.1 Corporations have historically exploited health agendas by prioritising messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.2 This phenomenon has now expanded across women’s health. Feminist narratives of i...
Source: bmj.com