WPP merges Wunderman Thompson and VMLY&R
Leading the Asia Pacific entity will be Audrey Kuah and Yi-Chung Tay as co-CEOs.
Source: marketing-interactive.com
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Leading the Asia Pacific entity will be Audrey Kuah and Yi-Chung Tay as co-CEOs.
The industry’s largest creative company.
WPP today announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.
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VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.