KC-based VMLY&R merges to become world's largest creative company
Kansas City-based VMLY&R is becoming an even bigger powerhouse with its merger with fellow WPP Plc. agency, New York-based Wunderman Thompson.
Source: yahoo.com
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WPP Combines VMLY&R With Wunderman Thompson to Form VML
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and commerce under the leadership…
Source: biztoc.com
Advertising group WPP to merge two major creative agencies
WPP will combine two of its major creative agencies Wunderman Thompson and VMLY&R, the world's biggest advertising group said on Tuesday, in a bid to simplify its business. The combined...
Source: marketscreener.com
Mark Read's Mega-mergers Return: Why WPP Has Combined VMLY&R And Wunderman Thompson
It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its rationalization of agency brands.
Source: thedrum.com
WPP unites Wunderman Thompson and VMLY&R to create VML
VML will be operational from 1 January 2024.
Source: afaqs.com