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Post's billion-dollar pet food business sees shoppers flock to value brands - Vimarsana News

Post's billion-dollar pet food business sees shoppers flock to value brands

Shopping for pet food has started looking more like shopping for human food lately: As prices go up, eyeballs go down — to bargain brands on the bottom shelves. Pet food prices have jumped 23% over the past three years, causing some pet owners to "trade down" to lower-cost kibble. That's a stark reversal from the recent trend of consumers shelling out for the top-shelf products to feed Fido. ...

Source: yahoo.com
Post sees pet owners flock to budget brands as sticker shock sets in - Vimarsana News

Post sees pet owners flock to budget brands as sticker shock sets in

Lakeville-based Post Consumer Brands sold more than $1.5 billion in pet food over the past year.

General Mills acquires pet food brand Edgard & Cooper - Vimarsana News

General Mills acquires pet food brand Edgard & Cooper

Global manufacturer General Mills has completed the acquisition of European pet food brand Edgard & Cooper for an undisclosed sum.

General Mills acquires pet food brand Edgard & Cooper - Vimarsana News

General Mills acquires pet food brand Edgard & Cooper

Global manufacturer General Mills has completed the acquisition of European pet food brand Edgard & Cooper for an undisclosed sum.

General Mills buys pet food group Edgard & Cooper - Vimarsana News

General Mills buys pet food group Edgard & Cooper

The purchase is part and parcel of General Mills' Accelerate strategy, which aims to achieve up to 3% long-term annual organic growth.