The Secrets Of Artists' Global Success
Which artists and genres rule the Billboard Global Excl. U.S. chart, and why When Atlantic Records released “Sweet but Psycho,” the breakout single from new signee Ava Max, in August 2018, the song quickly swept through Europe, reaching No. 1 in 20 countries on the continent that fall, including the United Kingdom, Germany and Sweden. Ultimately, it would take almost a year for the song to reach its peak in the United States, topping out at No. 10 on the Billboard Hot 100 in June 2019, 23 weeks into its 35-week run on the charts. Over two years after its release, “Sweet but Psycho” en...