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First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer's chief client officer, shares how this will strengthen the local marketing industry...
Without access to critical data and systems, companies will stall at the roadside while their competitors race ahead. This is according to Byron Horn-Botha, business unit head at Arcserve Southern Africa.