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How has GDPR affected the advertising and marketing industry? Adweek delves deep into GDPR in the marketing landscape and how brands adapt to new regulations. ....
Creativity has never been stronger, but brand experts say marketers must work more closely with international partners to help them achieve long-term growth ....
Creative and marketing agencies are increasingly setting up specialized divisions to help brands take the growing gaming sector more seriously. Amid the ongoing talent crisis, however, how do they go about finding the best people for the job? The Drum takes a look as part of our Gaming Advertising Deep Dive. ....
Marketing has been slow to realize the potential of the gaming behemoth. Last year, we reported that many of the big networks were trying to redress the balance by spinning out dedicated gaming offerings. As part of The Drum’s Gaming Advertising Deep Dive, we check in with some of the biggest players to see how things are going. ....