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General Data Protection Regulation & the Marketing Industry - Vimarsana News

General Data Protection Regulation & the Marketing Industry

How has GDPR affected the advertising and marketing industry? Adweek delves deep into GDPR in the marketing landscape and how brands adapt to new regulations.

Source: adweek.com
How cross-border collaboration can boost brands – while being a force for good - Vimarsana News

How cross-border collaboration can boost brands – while being a force for good

Creativity has never been stronger, but brand experts say marketers must work more closely with international partners to help them achieve long-term growth

Why Many Marketers Don't Even Realize A Career In Gaming Is An Option - Vimarsana News

Why Many Marketers Don't Even Realize A Career In Gaming Is An Option

Creative and marketing agencies are increasingly setting up specialized divisions to help brands take the growing gaming sector more seriously. Amid the ongoing talent crisis, however, how do they go about finding the best people for the job? The Drum takes a look as part of our Gaming Advertising Deep Dive.

2021 Saw Marketing Agencies Launch Gaming Offerings. Here's How Things Are Playing Out - Vimarsana News

2021 Saw Marketing Agencies Launch Gaming Offerings. Here's How Things Are Playing Out

Marketing has been slow to realize the potential of the gaming behemoth. Last year, we reported that many of the big networks were trying to redress the balance by spinning out dedicated gaming offerings. As part of The Drum’s Gaming Advertising Deep Dive, we check in with some of the biggest players to see how things are going.

Should employers support their employees' side hustles? - Vimarsana News

Should employers support their employees' side hustles?

While employers’ support may encourage loyalty and innovation, what is the potential impact on mental health?