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ADDED is a theory-based socio-ecological model to address a range of individual, social, and structural determinants of social and behaviour change (SBC) across health and development sectors. It represents FHI 360's behaviour-centred approach to SBC, as well as their emphasis on supporting positive social change.
"The ongoing campaign's messages and SBC [social and behaviour change] efforts include pictures and videos of men diagnosed with HIV as joyful and in control of their lives because they were healthy, employed, and socializing with their family members and peers as a result of ART [antiretroviral therapy] initiation and adherence."
"[I]ntegration of a systematic adaptive management approach can lead to greater scale, saturation, and quality execution of activities, contributing to measurable improvements in key behaviors and their determinants."