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Including a sheet of ravioli and a crème brûlée espresso martini that are blowing up on Instagram

Should we take Roblox seriously as a game discovery platform? by Simon Carless on 05/19/21 05:08:00 pm     The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.   [The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & GameDiscoverCo founder Simon Carless, and is a regular look at how people discov...

Adopt Me! is a Roblox smash hit. A truly ludicrous success, that targets a slighter younger than usual age group, allowing them to build a home, explore a world, and look after a wide variety of pets. A formula that has let it hit over 1m concurrents and over 222bn lifetime plays. Despite all of the game’s success, we’d challenge anyone to name its developers, who to date are largely known informally as Team Adopt Me! It’s something that even Josh Ling, director of business operations, is happy to admit. “When I joined the team in June 2019, there were only three of us. Since then, we...