A brand-building campaign for the audit profession
A brand-building campaign for the audit profession 19 January 2021: Audit Manifesto: The audit profession needs to re-establish trust but there is no easy path to do so. Authority on brand and trust Dr Jules Goddard talks through some options. Dr Jules Goddard was working with Baring Bank on the day it went down, destroyed by the fraudulent activities of its head derivatives trader in Singapore, Nick Leeson. Goddard knew its owner, Julian Baring, fairly well; they lived near each other in the south of France. The bank had been with the Baring family since 1762, and...
Source: icaew.com