News fatigue shows us a clear path forward
"News fatigue and subscription fatigue are both very real, but they point to a clear path forward."
Source: niemanlab.org
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Bloomberg Media London expansion: Financial giant bets big on Britain
Bloomberg Media believes there is an opportunity for editorial expansion in London. It will offer UK consumers “unbiased” business news.
Source: pressgazette.co.uk
Bloomberg Looks To Subscription Revenue For The Stability That Advertising Can't Provide
Bloomberg says its nine-figure subscription business offers a more stable revenue source than advertising.
Source: adexchanger.com
Bloomberg Media makes first-party data push via ad platform
Details 27 April 2021 Bloomberg Media has created its own ad platform named Bloomberg Iris, joining a list of publishers including Mediacorp, South China Morning Post and The Washington Post that have unveiled their own first-party solutions. Available globally, Bloomberg Iris is currently working with various clients, although Bloomberg did not specify who they are. Julia Beizer, global head of digital for Bloomberg Media, told MARKETING-INTERACTIVE that its investment in Iris has already helped the company grow its subscriber base and serve advertisers ...
Source: marketing-interactive.com