Page 2 - Julia Hutton News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> hi, there, everyone. i'm j.j. ramberg and welcome to "your business" where we give you tips and advice to help your business grow. with empty storefronts and "for rent" signs littering the landscape one arizona business owner found an unusual solution to her failing brick and mortar store. shut it down and go mobile. now instead of waiting for customers to come to her, she goes directly to the customer. in an uncertain post-recession market, her simple commonsense solution has been a boon to her business. ♪ julia hutton is enjoying the great outdoors. talking to customers and se...

hi there, everyone. i'm j.j. ramberg. welcome to "your business," where we give you tips and advice to help your business grow. with empty store fronts littering the landscape, one arizona business shows how to shut it down and go mobile. now, she goes directly to the customer. in an uncertain post recession market, her simple market resolution has been a boom to her business. julia hutton is enjoying the great outdoors, selling her motorcycle gear at events across the country. but three years ago she was stuck in a failing brick and motor store, depressed and wondering what she co...

hi there, everyone. i'm j.j. ramberg. welcome to "your business," where we give you tips and advice to help your business grow. with empty store fronts littering the landscape, one arizona business shows how to shut it down and go mobile. now, she goes directly to the customer. in an uncertain post recession market, her simple market resolution has been a boom to her business. julia hutton is enjoying the great outdoors, selling her motorcycle gear at events across the country. but three years ago she was stuck in a failing brick and motor store, depressed and wondering what she co...

She decided, instead of asking the customers to come to her, she would bring the store to her customers. >> i said, okay. you know, with this kind of overhead, we need to close the store and get mobile. and i thought, wouldn't it be wonderful if we had a trailer that was all cute and themed out inside, and then all you have to do when the event is over is close the doors. and drive it to the next place and open the doors. >> julia's idea was simple. with a store on wheels she could set up shop at events like motorcycle rallies, festivals and fairs, and bring her merchandise directly to her tar...

>> in its first weekend, julia's mobile store brought in twice the revenue that her brick and motar star brought in in a week. this simple approach helped her failing business succeed. she expanded her business from one mobile trailer to four. her trailer started to get notice by other vendors who were setting up and spending hours, and her ability to pull up and open the trailer and be ready to go in a few minutes was hard to ignore. and then she found another