Ogilvy Africa's Lesso Lessons shortlisted at The Care Awards
According to recent research, chief marketing officers (CMOs) and chief information officers (CIOs) should align their efforts in a digital world.
Source: bizcommunity.africa
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Problem Solved: How A Tattoo Made Organ Donation Easy
Little Black Book, The team at McCann Paris and McCann Germany share how tattoos encouraged people to ‘opt-in’ to organ donation in Germany, writes LBB’s Nisna Mahtani
Source: lbbonline.com
Seen+Noted: This free tattoo makes you "opt-in" for organ donation via McCann Worldwide – Campaign Brief Asia
Enter #OPTINK, a free tattoo that makes you an organ donor. Created by organ donation awareness organization Junge Helden and McCann Worldgroup, the tattoo was designed by prominent Berlin-based tattoo artist Gara to be immediately recognizable, scalable, and easily interpreted by other artists.
Source: campaignbriefasia.com