The stage is set for brands to jump on TikTok's influencer marketing boom
Some brands, including P&G and Dunkin' are working with huge names like Charli D’Amelio / TikTok After a lockdown-fueled rise in popularity, influencer spend is booming on TikTok So, what do brands – and their agencies – need to know about partnering with creators on the burgeoning platform? In the last 24 months, Bytedance-owned short video platform TikTok has hit the 100 million daily user mark in Europe and grown its subscriber count by 800% to reach the same number in the US. In China, sister app Douyin is used by 600 million people each day. The numbers speak for themselves: TikTok...
Source: thedrum.com