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Hollister selects 160over90 as influencer and PR AOR

Hollister selects 160over90 as influencer and PR AOR
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.

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IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture

Published April 16, 2021, 10:03 AM
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform’s community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients ensuring that their content is culturally connected, inclusive and resonates with the TikTok community. “Creator Camps,” a quarterly session where creators will provide IPG Mediabrands clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series. ....

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The stage is set for brands to jump on TikTok's influencer marketing boom

Some brands, including P&G and Dunkin are working with huge names like Charli D’Amelio / TikTok
After a lockdown-fueled rise in popularity, influencer spend is booming on TikTok So, what do brands – and their agencies – need to know about partnering with creators on the burgeoning platform?
In the last 24 months, Bytedance-owned short video platform TikTok has hit the 100 million daily user mark in Europe and grown its subscriber count by 800% to reach the same number in the US. In China, sister app Douyin is used by 600 million people each day.
The numbers speak for themselves: TikTok is popular, and it’s spawned a new era of ‘micro-entertainment’. From Sea Shanties to baked feta pasta recipes, make-up tutorial activism to dance compilations, the app’s secret sauce lies in short form content that doesn’t take itself too seriously, a familiar self-directed friends feed and an exploration hub powered by algorithms. ....

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TikTok Announces New Partnership with IPG Mediabrands, Expanding Brand Opportunities

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TikTok has announced a new partnership with IPG Mediabrands, which will see the two entities create a series of new programs to connect IPG s slate of brands to expanded promotional opportunities on the short video platform.
As explained by TikTok
Today, IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform s community of creators.
The partnership will facilitate connection and training to Mediabrands 13,000 media and marketing specialists in over 130 countries, which will see TikTok s ad options given more exposure and focus among media buying experts. ....

Creator Collective , உருவாக்கியவர் கூட்டு ,

TikTok and IPG Mediabrands launch global creator partnership

TikTok and IPG Mediabrands launch global creator partnership
The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience.
by Alison Weissbrot
Free email bulletins ....

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