IAB Names John Halley New IAB Board Chair
The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair
Source: tvtechnology.com
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IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024
/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley,...
Source: prnewswire.com
Interpublic Group, Open AP Strike Data Pact
Interpublic Group's Mediabrands ad-buying division strikes deal with OpenAP to utilize new data to reach video audiences
Source: variety.com
TikTok Ban? Not at Cannes, Where Advertisers Embrace the Video App
(Bloomberg) -- TikTok Inc.’s political troubles seemed far away in Cannes, where advertising executives swarmed the short video app’s booth at a week-long industry extravaganza in Southern France. Most Read from BloombergTitanic Sub Crew Dead After Vessel’s Catastrophic ImplosionThese Are the World’s Most (and Least) Liveable Cities in 2023Debris Found Near Titanic Wreck in Search for Missing VesselTitanic Sub Search Chases Mystery Noises as Air Runs LowYellen Sees Lower US Recession Risk, Says
Source: yahoo.com
Outfront Panel Predicts Emergence Of 'Trust Upfront'
Outfront Panel Predicts Emergence Of 'Trust Upfront' - 04/27/2023
Source: mediapost.com