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How Red Rebel Armour Founder Sean Rayland Turned Pain Into Purpose


How Red Rebel Armour Founder Sean Rayland Turned Pain Into Purpose
“This is my why.”
For Anishinaabe entrepreneur Sean Rayland, launching the streetwear line Red Rebel Armour wasn’t just about representing Indigenous culture in a fashion context. It’s also about love, reconciliation and healing – both personal, and across communities.
“I got involved in the criminal justice system early on,” says Rayland, who is an ex-gang member. “I got out a few years ago and decided I really wanted to change my life.” His attention shifted toward getting sober, gaining an education and giving back in as many ways as possible. He’s currently enrolled in a Social Innovation and Community Development program, and he is also a Housing Support Worker and Oshkaabaywis (helper) for a local elder. ....

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