Kantar Creative Effectiveness News Today : Breaking News, Li

Kantar reveals the most creatively effective digital & TV ads in Southeast Asia

Published: May 10, 2023

Creative and effective ads generate more than four times as much profit Advertising trends: simplicity, escapism, vibrancy and empathy prevail to engage viewers SINGAPORE, May 10, 2023 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company, today reveals the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognising the most impactful ads of last year. Throughout 2022, Kantar's creative testing solutions were used to evaluate a thousand digital, social and TV ads from Southeast Asia. The awards celebrate those that were most effective at ...

Source: philippinetimes.com

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Republic Of Juliano Piccoli Katie Mcclintock Traveloka Creative Lab Effectiveness Awards Southeast Asia Managing Director Southeast Asia Kantar Creative Effectiveness Awards Client Partner Creative Kantar Creative Effective Awards Kantar Creative Effectiveness Creative And Effective Ads Generate More Than Four Times As Much Profit Advertising Trends Simplicity Ibrancy And Empathy Prevail To Engage Viewers Singapore May 10 023 Prnewswire Kantar He World 39s Leading Marketing Data And Analytics Company Oday Reveals The Winners Of 2023 Creative Effectiveness Awards In Southeast Asia Ecognising The Most Impactful Ads Of Last Year Throughout 2022 Antar 39s Creative Testing Solutions Were Used To Evaluatea Thousand Digital Ocial And Tv Ads From Southeast Asia The Awards Celebrate Those That Were Most Effective At Driving Sales Increasing Long Term Brand Equity Winning Also Embody Key Trends Which Set Apart Cting Asa Creative Beacon For The Industry Duringa Time When Creativity And Effectiveness Are Ever More Important New Analysis Recently Co Published By Kantar Warci Found That Most Effective Ads Generate Greater Than 4x Profitability Revealed Of 2022 In Southeast Asia This Year 39s Winning Come Froma Diverse Range Brands Nd Markets Using Different Creative Approaches To Engage Consumers And Be Memorable Digital Social In No Particular Order Brand Country Spot Agency Grab Vietnam Grabcoolection Mindshare Traveloka Indonesia Zamrud Lab Edelweiss Fun The Snow Hi Poly Fita Philippines Diwata Publicis Jimenez Basic Tv Lego 39 Everchanging Play V4good Omo Juno Powderu Studio Reda Lay 39s Tet Tvc Dentsu Redder Hit Dark Side Of Mom Bates Chi Dancow Cinta Bunda Sempurna Ogilvy What Makesa Good Ad Foundations Advertising Hold True Have Clear Marketing Objectives With Brilliant Execution Distinctive Meaningfully Trigger An Emotional Response Stay Close Their Up Date Industry That Never Rests Winning Ads Reveal Themes Powering Effective Kantar Validated Testing Solutions Determine Each Ability Contribute Equity Drive Sales 2022 Our Themes Set Apart The Most Effective Ads In Southeast Asia Simplicity With At Heart Of Outstanding Creativity And Effectiveness Ome Brands Simply Go Downa Straightforward Route Of Clear Messaging And Metaphors Cleverly Crafting The Message Brand To Strip Out Over Thought Complexity Escapism Challenges Crises Recent Years Seem Have Sparked An Imagination Explosion In People 39s Search For Alternative Realities Are Igniting Consumer Opening Portals Fantasy Vibrancy Ina World Where Short On Time Attention

Kantar reveals the most creatively effective digital ads in Southeast Asia

Published: June 29, 2022

More than 70% of advertisers plan to grow their investment in digital in 2022 SINGAPORE, June 29, 2022 /PRNewswire/ -- Kantar today reveals the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creative Awards. Chosen from almost 300 digital ads tested using Kantar's validated ad testing solutions, Link, Context Lab and Brand...

Source: asiaone.com

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Kantar reveals the most creatively effective digital ads in Southeast Asia