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Creative and effective ads generate more than four times as much profit Advertising trends: simplicity, escapism, vibrancy and empathy prevail to engage viewers SINGAPORE, May 10, 2023 /PRNewswire/ Kantar, the world's leading marketing data and analytics company, today reveals the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognising the most impactful ads of last year. Throughout 2022, Kantar's creative testing solutions were used to evaluate a thousand digital, social and TV ads from Southeast Asia. The awards celebrate those that were most effective at driving sales and increasing long-term brand equity. The winning ads also embody the key trends which set apart the most effective ads, acting as a creative beacon for the industry during a time when creativity and effectiveness are ever-more important. New analysis recently co-published by Kantar and WARC[i] found that the most creative and effective ads generate greater than 4X profitability. Rev ....

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