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Kantar hyper-localises panel networks in China and India to unlock growth

Amex Shop Small back for the third year to continue supporting local businesses SINGAPORE, Aug. 1, 2022 /PRNewswire/ -- While businesses are optimistic in 2022, consumers are more cautious, revealing headwinds may be on the way for the second half of the year. This is accordingto the third Shop Small Research for Singapore conducted with 304 local business leaders in May 2022, which for the first time also included 510 consumers to understand their spending habits and sentiments. Almost three in four businesses (73%) expect annual revenue to recover to or exceed pre-pandemic levels, compared w...

Industry responds as Google confirms it's ditching unique identifiers for digital advertising Latest step comes as the cookie is phased out Confirmation of Google’s decision to drop identifiers to track individuals in any shape or form once the iconic cookie is phased out has been met with positive and negative responses from the wider advertising and media ecosystem.   In an announcement overnight, Google confirmed once third-party cookies are removed, it will not build alternate identifiers to track individuals as they browse across the Web, nor will it employ them in its products. Coo...

Filipinos are More Open to Gifting Pre-Loved Items This Christmas 2020 4:06 pm Christmas in the Philippines has always been a special time for everyone to come together and share in the festivities of the holiday season. One of those time-honored traditions is gift giving for our families and friends. With the pandemic quarantine limiting shopping in person and the warning not to congregate in crowded places like malls and stores, Carousell (formerly OLX), one of the leading online marketplaces in the country and in Southeast Asia offers good buys and the widest choices if you ...