SFGTV June 3, 2013
kind of the awareness program. from the port. >> market, like a marketing program. or the more involved. >> more towards san franciscans. they know absolutely nothing. >> i know, i speak to them all of the time. >> like to offer them some kind of incentives you know on a half trip of the bolt and something like that. >> we talk about them now and then and tested it out to see how it would work. but yeah, we are looking at more robust programs along those lines. but i share, every time that i speak people tell me that they did not know, they don't even think to stop and think that the...