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4th May 2021 Britvic has announced the acquisition of Plenish, a plant-based milks, cold-pressed juices and shots company. The soft drinks firm did not reveal the financial terms of the deal but said it would strengthen its offering in the fast-growing plant-based segment. Founded in 2012 by Kara Rosen, Plenish offers a range of plant-based milks and plant-powered juice drinks all made from organic and sustainably sourced ingredients. The products are carried by national grocery retailers, including Sainsbury’s and Waitrose. Plenish also runs a successful direct-to-consumer (DTC) sales operation which is growing at over 100% per year. Britvic stated that the transaction is closely aligned with its strategy of building a portfolio of soft drinks brands for every consumer occasion and its focus on accessing new spaces in the soft drinks category. ....
By Edward Devlin2021-05-04T11:36:00+01:00 The Plenish juice-led DTC business continues to grow at more than 100% a year and the plant-based milk range is one of the fastest growing in the UK Britvic has strengthened its presence in the fast-growing plant-based nutrition category with the acquisition of Plenish for an undisclosed sum. Kara Rosen started the brand in 2012, making cold-pressed juice in her kitchen and selling direct to consumer. The brand has since expanded into plant-based milks, “plant-powered” juice drinks and functional shots, which have gained national distribution across the mults. Its juice-led DTC business has continued to grow at more than 100% a year and the plant-based milk brand is one of the fastest growing in the UK. ....
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