Australia's "Arm Yourself" vaccination campaign is a missed opportunity
Arm Yourself campaign. Source: Australian Government Department of Health. The Australian government’s new national vaccination advertisements have been described as exciting as a bowl of leftover cereal, with all the urgency of a stubbed toe. “It will be very difficult for Shaun Micallef to send this ad up,” said Opposition leader Anthony Albanese when asked about them on Sunday morning television. He’s not wrong. The “Arm Yourself” campaign — featuring various upper arms showing a bandaid and iterations of the same message to arm “yourself”, “your family”, “your comm...
Source: smartcompany.com.au