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Australia's "Arm Yourself" vaccination campaign is a missed opportunity


Arm Yourself campaign. Source: Australian Government Department of Health.
The Australian government’s new national vaccination advertisements have been described as exciting as a bowl of leftover cereal, with all the urgency of a stubbed toe.
“It will be very difficult for Shaun Micallef to send this ad up,” said Opposition leader Anthony Albanese when asked about them on Sunday morning television.
He’s not wrong.
The “Arm Yourself” campaign featuring various upper arms showing a bandaid and iterations of the same message to arm “yourself”, “your family”, “your community” could easily come from a presentation by Karsten Leith, the kravat-wearing marketing consultant in the ABC comedy series Utopia. ....

New Zealand , New South Wales , New Zealanders , Magda Szubanski , Shaun Micallef , Karsten Leith , Nick Coatsworth , Anthony Albanese , Therapeutic Goods Association , Australian Government Department Of Health , Phua Chu Kang Pte Ltd , Warm Yourself , Australian Government Department , Arm Yourself , Get Your Shot , புதியது ஜீலாந்து , புதியது தெற்கு வேல்ஸ் , ஷான் மிக்களிலேப் , அந்தோணி அல்பானீஸ் , சிகிச்சை பொருட்கள் சங்கம் , ஆஸ்திரேலிய அரசு துறை ஆஃப் ஆரோக்கியம் , புவா சூ காங் ட் லிமிடெட் , கை நீங்களே , ஆஸ்திரேலிய அரசு துறை , பெறு உங்கள் ஷாட் ,

Vivian Balakrishnan calls Phua Chu Kang rap on vaccinations 'corny but effective'


The Independent Singapore News
Vivian Balakrishnan calls Phua Chu Kang rap on vaccinations ‘corny but effective’
It certainly got the attention of people and got the message out there
Photo: Facebook screengrab / Vivian Balakrishnan
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Singapore Appearing on CNN in an interview about how Singapore was using pop songs to encourage citizens to get vaccinated, an amused Vivian Balakrishnan described the Phua Chu Kang song ‘Get your shot, Steady Pom Pi Pi’ as “corny but effective”.
The news channel’s presenter Julia Chatterley brought up the viral music video during an interview on a CNN live show aired on May 27 with Singapore’s Foreign Minister Vivian Balakrishnan. ....

Vivian Balakrishnan , Phua Chu Kang , Phua Chu Kang Pte Ltd , Steady Pom Pi , Julia Chatterley , Foreign Minister Vivian , Get Your , Gurmit Singh , Eirene Ang , Phua Chu Kang Pte , விவியன் பாலகிருஷ்ணன் , புவா சூ காங் , புவா சூ காங் ட் லிமிடெட் , ஜூலியா சாட்டர்லி , வெளிநாட்டு அமைச்சர் விவியன் , பெறு உங்கள் , குர்மிட் சிங் , ஐரீந் அங் , புவா சூ காங் ட் ,

Steady Pom Pi Pi: Singapore's Favourite Contractor Phua Chu Kang Is Back With Catchy Disco Number To Boost Vaccinations


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If you’ve been hesitating about getting your Covid-19 shot, Singapore’s favourite contractor Phua Chu Kang is back to say, “Better faster vaccinate!”
In a reprisal of his hit role on the Mediacorp TV Channel 5 sitcom Phua Chu Kang Pte Ltd, comedian Gurmit Singh hams it up with screen wife Rosie (played by Irene Ang) in an
infectious disco number. In his trademark yellow boots, curly hair and mole, Phua Chu Kang works to persuade Rosie to get her shot, while allaying common fears about Covid-19 vaccinations. And of course, what’s a PSA fronted by Phua Chu Kang without copious amounts of Singlish and iconic phrases like “steady pom pi pi” and “your mother never teach you meh?”. ....

New York , United States , Eirene Ang , Gurmit Singh , Phua Chu Kang , New York Times , Phua Chu Kang Pte Ltd , Singapore Government , புதியது யார்க் , ஒன்றுபட்டது மாநிலங்களில் , ஐரீந் அங் , குர்மிட் சிங் , புவா சூ காங் , புதியது யார்க் முறை , புவா சூ காங் ட் லிமிடெட் , சிங்கப்பூர் அரசு ,