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April 29, 2021 4:48 pm Tick Tock packaging, by Jamie Nash Rooibos tea brand Tick Tock approached Jamie Nash Studio to develop its newly launched Wellbeing flavour collection and add two more variants. With many brands already in the market and drinkers loyal to their favourite, Nash says the aim was to express Tick Tock’s “playful personality” across packaging and branding. This has been done through animals. A leaping zebra has been chosen to represent the Ginger Boost tea, with Nash saying this accurately depicts the “zingy, uplifting mood” of the product. Meanwhile a tiger taki...
Digital artworks will go on display later this year.
After mentoring a group of creatives from around the world in 2020, the founder and creative director of Studio Moross talks about supporting young talent.
How has the pandemic impacted the nature of your work? ROB SINCLAIR: I never thought I'd become obsolete. I never thought people gathering in rooms and watching people on stage would end. But since then, the process of gradually rebuilding has been quite interesting. Firstly with people performing in isolation, which I thought was really egalitarian. Admittedly, Elton John's house and my house look very different. But the fact that he was stuck at home as well meant there was an innate connection there. It became apparent quite quickly that we still had an important role to play, too. Th...