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The Columbia County Library has many events planned for adults during April, including drug use, birding, growing non-profit groups, and cryptocurrency.
With years of declining ratings, the things that have generated true Oscars buzz in recent years have been debacles: John Travolta’s failed pronunciation of ‘Idina Menzel’; La La Land’s erroneous announcement as best picture; and now the already-infamous Will Smith moment. Assuming these moments were unplanned, what lessons do they hold for PRs? How can marketers harness the power of true watercooler moments (despite the death of the watercooler itself) without courting backlash? We asked five experts from The Drum Network.