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BIC is making waves again in the market with the reintroduction of its EZ Reach Lighters' "Most Borrowed" campaign, this time featuring an illustrious trio: Willie Nelson, Snoop Dogg and Martha Stewart<
Shelton-headquartered BIC has recruited comic Eric Andre and Emmy Award-winning actress Annie Murphy as the celebrity spokespersons for the new BIC EasyRinse razor.
/PRNewswire/ -- BIC is teaming up with the famously unfiltered comedian Eric Andre and Emmy Award winning actress Annie Murphy to introduce its newest shaving...
/PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers, welcomes music icon Willie Nelson to its legendary and viral BIC®EZ Reach®...
BIC has added country music icon Willie Nelson to a talent lineup that Snoop Dogg and Martha Stewart have been starring in since 2021.