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BIC Welcomes Willie Nelson to "Most Borrowed Lighter" EZ Reach® Lighter Ad Campaign with Martha Stewart and Snoop Dogg

Published: January 17, 2023

/PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers, welcomes music icon Willie Nelson to its legendary and viral BIC®EZ Reach®...

Source: prnewswire.com

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United StatesSnoop DoggTaylor GerardWillie NelsonMartha StewartKatty PienGamma CommunicationsBorrowed LighterVice PresidentSnoop DogHome DecorFavorites Designs