How 'Patient Urgency' Helped SmartSweets Land A $360 Million Deal
Tara Bosch, the founder of better-for-you candy brand SmartSweets, explained how prioritizing a lean business model in its early development enabled the company to be nimble and outpace its competitors, why its growth strategy is built around “patient urgency” and how the brand’s highly effective social media strategy drives consumers to its retailers.
Source: tasteradio.com
