We need a shot of great government advertising now
We need a shot of great government advertising now We need a shot of great government advertising now For vaccines to enter arms, a government campaign needs to enter the community, argues freelance strategy director Lindsey Cummings. July 6, 2021 8:54 by LINDSEY CUMMINGS Slip, Slop, Slap. Don’t be a tosser. Dumb ways to die. Despite these lines coming from campaigns that ran from 1981 to today, I’m sure almost all of us know exactly what they are referring to. Australia has a stellar history with public service campaigns. Our ability to sum up complex messages in a catchy one-liner is ...