"By 2025, 55% of our products will be made of recycled plastic," says Keter co-CEO
“We have given ourselves a short-term goal that by 2025 more than half of our raw materials will be made out of recycled materials,” Iftach Sachar, co-CEO and MD Global Marketing, Innovation and Sustainability at Keter Plastic said during an interview as part of Calcalist’s online conference on the circular economy. According to Sachar, the company is already leading the way when it comes to the use of recycled materials in manufacturing, with its current rate of 40% far above that of the competition. “It is very difficult to manufacture products from recycled raw materials because...