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The crazy success of The Crazy Store: Still plenty of room for growth in SA

Bruce Whitfield chats to MD Kevin Lennett about The Crazy Store's recipe for success and future plans.

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450th The Crazy Store opens

One can easily draw an analogy between the top-performing companies or entrepreneurs in tough times and top-performing sportsmen in a high-pressure arena, in the sense that both decide not to cut and run .

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25 years in, nearly 450 stores later - the secret sauce behind The Crazy Store s success

The controlled implosion of the Supertech Twin Towers in Noida, Utter Pradesh, near India s capital New Delhi, took place in late August.

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The Crazy Store MD reflects on 10 years with the retailer

Looking back, 2021 was the year South Africa s resilience was tested like never before. According to Sarah King, Kantar s global head of brand, in times of disruption, things that are familiar are reassuring.

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Media Moves: Roanna Williams to chair the Creative Circle, JP Duminy partners with The Crazy Store, Integer\Hotspot wins PepsiCo SSA shopper marketing account

Media Moves: Roanna Williams to chair the Creative Circle, JP Duminy partners with The Crazy Store, Integer\Hotspot wins PepsiCo SSA shopper marketing account
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