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Today’s brands have more ways than ever to connect with and engage their intended audiences. Meanwhile, consumers also have an array of options for staying in touch with their favorite brands. Print may be uniquely positioned to cut through the digital clutter and prompt so-called digital natives to engage and take action. This article explores how generational differences can affect consumers’ preferences when interacting with printed communications.

Mark Barsky to Participate in Data Privacy/Compliance Panel...

Most businesses in the printing supply chain want to believe that print is not a commodity, and that print buyers will typically make purchases based on value rather than price. According to recent research of print buyers by Keypoint Intelligence, however, price is indeed a powerful factor that can motivate the print purchasing decision.

Nashville, Tenn. (PRWEB) February 28, 2023 -- Two out of three U.S. patients would be somewhat or very likely to switch healthcare providers if they

In the constant battle for consumer attention, marketing managers have a variety of communication options—digital and physical—for reaching their customers. Despite ongoing concerns about data security and privacy, consumers still expect a personalized experience from the firms that they do business with. This article explores how personalized communications can foster loyalty, increase customer engagement, and ultimately deliver the best possible experience.