Best of Bootstrapping: Bootstrapped Using Services and Scaled Using Content Marketing
If you haven't already, please study our Bootstrapping Course and Investor Introductions page. You have heard me discuss bootstrapping using services quite a lot. With Kinetic Data CEO John Sundberg's story from 2014, we also take on another important key strategy for customer acquisition: content marketing. Sramana Mitra: Let's start with some background. Where are you from? Where were you born and raised and in what kind of circumstances? John Sundberg: I'm currently in St. Paul, Minnesota, which is where our office is. I was born in Minneapolis. I've been in Mi...
Source: sramanamitra.com