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February 16 2021, 11:25 am | BY Ricki Green | 4 Comments
How do you describe the slack-jawed, weak-at-the-knees wonderment of a place as special as Uluru? The first time you encounter it, a million words race through your mind, but all you can mutter are two: Just…Wow.
 
‘JUST WOW’ is the new brand platform BMF has developed for Uluru | Ayers Rock Resort since winning the Voyages Indigenous Tourism Australia business last year.
The work challenges all travellers’ perceptions of Uluru as “just a rock”, to a destination with a joyful abundance of experiences, flavours and emotions on offer.
As part of the creative process, BMF and Voyages Indigenous Tourism Australia involved the local Anangu community in the creation and production of the platform. The team were fortunate enough to collaborate with the Anangu Iwiri choir which composed a bespoke piece of a cappella music for the films. The song, in Pitjantjatjara, translates as “come and se ....

Karen Liddle , Basir Salleh , Christina Aventi , Anangu Iwiri , Tim Green , Stephen Mcardle , Lucielle Vardy , Evie Hilliar , David Roberts , Nick Bowers , Leila Cranswick , Hayley Basham , Jasmin Hellier , Alexander Reznick , Mandy Payne , Paul Coles , Cathy Rechichi , Alex Derwin , Annabelle Massera , Tim Tregoning , Zabrina Wong , Emma Shaw , Jenny Lee Archer , Aisling Colley , Glue Society , Agency Producer ,