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When rebrands go wrong. The latest color ereaders from E Ink. Specialized tools to open troublesome packaging. The Sistine Chapel ceiling—1:1 scale and published in a massive, three-volume book. Graphene for automotive interiors. Scientists are working on a new, improved second. The Netflix opening animation…using yarn. Does sleeping where a cat sleeps improve human sleep? The gummy bear turns 100. What happens to used hotel soap? MIT researchers invent an Oreometer to study cookie physics. All that and more in WhatTheyThink’s weekly miscellany.

When you twist open an Oreo cookie to get to the creamy center, you’re mimicking a standard test in rheology — the study of how a non-Newtonian material flows when twisted, pressed, or otherwise stressed. MIT engineers have now subjected the sandwich

MIT engineers subjected the iconic cookie to rigorous tests to get to the center of a tantalizing question.

When you twist open an Oreo cookie to get to the creamy center, you’re mimicking a standard test in rheology — the study of how a non-Newtonian material

MIT engineers subjected Oreo cookies to rigorous materials tests to get to the center of a tantalizing question: Why does the cookie’s cream stick to just one wafer when twisted apart?