Kochava Connects Advertisers with SKAdNetwork-Ready Growth Partners SANDPOINT, Idaho (Business Wire) Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a SKAdNetwork Certification Program for partners, which will help marketers make the best-informed decisions on growth partners they can trust using this new technological platform.
The SKAdNetwork is Apple’s answer to provide deterministic attribution, while protecting the privacy of individual users. Marketers will need to use a mobile measurement provider like Kochava to maximize the value of their SKAd enabled campaigns and effectively interpret its insights into actionable intelligence for measurement and optimization.
Kochava has been closely collaborating with media partners to develop a set of criteria and minimum requirements for data collection and interpretation of SKAdNetwork data sets as part of a certified partnership. Certification through the progr