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Axxess Announces Forcura as a Strategic Partner
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Swisher Expands Strategic Partnership with E-Alternative Solutions to Increase Sales and Distribution of EAS s Leap and Leap Go Brands
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Swisher Board of Directors Appoints John J. Miller to President and Chief Executive Officer
March 2, 2021 GMT
JACKSONVILLE, Fla. (BUSINESS WIRE) Mar 2, 2021
Swisher, a category leader in adult consumer lifestyle brands, today announced that its Board of Directors has elected John J. Miller to serve as Swisher’s President and Chief Executive Officer. Miller has served in senior leadership roles during his tenure at Swisher, including most recently as President since 2017. Prior to that, he was Senior Vice President of Sales and Marketing with responsibility for its core tobacco and adjacency businesses, overseeing sales, marketing, trade and business analytics.
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Swisher, a category leader in adult consumer lifestyle brands, today announced Jeff Rossi, previously Vice President, Trade Marketing and Category Development has been named Senior Vice President, Sales and Marketing. In his new role, Rossi will oversee both Sales and Marketing functions, including the Trade Marketing group, focusing on driving success and collaboration.
“Jeff has demonstrated exceptional work in every position he has held at Swisher,” said John Haley, Swisher’s Chief Growth Officer. “His leadership and business acumen will continue to drive success and synergies within the three groups.” Reporting to Jeff will be Dean Simmons, Vice President Field Sales, Dave Untiedt, Vice President Consumer Marketing and Andrew Swartz, Senior Director Trade Marketing.
Swisher Names John Haley as Chief Growth Officer
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