State launches digital ad campaign to leverage exposure during NCAA tourney
State launches digital ad campaign to leverage exposure during NCAA tourney FREE NEWSLETTERS In an effort to take full advantage of the national attention coming to Indiana as it hosts the entire NCAA men’s basketball tournament, the state has enlisted some famous Hoosiers and some up-and-coming residents to launch a campaign to show why Indiana is a great place to live, work, study and play. Former late night TV host David Letterman and ESPN SportsCenter co-host Sage Steele narrate portions of the campaign, with Letterman doing the voiceover for digital advertising that features Hoosiers s...
Source: ibj.com