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IPL was an expensive buy for Vivo, for Tata it could be a better fit - Vimarsana News

IPL was an expensive buy for Vivo, for Tata it could be a better fit

The handset company makes way for the Tatas, a conglomerate with not only deeper pockets, but also a slew of companies under its belt. Experts argue Tata can gain a lot from the title sponsorship.

IPL was an expensive buy for Vivo, for Tata it could be a better fit - Vimarsana News

IPL was an expensive buy for Vivo, for Tata it could be a better fit

The handset company makes way for the Tatas, a conglomerate with not only deeper pockets, but also a slew of companies under its belt. Experts argue Tata can gain a lot from the title sponsorship.

Covid learnings: Brands need to remain authentic & relevant to their customer base - Vimarsana News

Covid learnings: Brands need to remain authentic & relevant to their customer base

Covid learnings: Brands need to remain authentic & relevant to their customer base That seems to be the common mantra for companies to drive the growth of retail in Karnataka. 26 Apr, 2021 - 08:18 AM IST     |     By indiantelevision.com Team     MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the country's first success story from a regional language market standpoint. Many marketers have already switched to targeted, localised promotions instead of pan-India cam...