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Consumer spending in India could cross $4-trillion mark, says MO Alt Investment's Vijay Dhanuka.

When you peel back the onion and look at the data, you will find that in many cases, celebrities don’t sell the product effectively

Covid learnings: Brands need to remain authentic & relevant to their customer base That seems to be the common mantra for companies to drive the growth of retail in Karnataka. 26 Apr, 2021 - 08:18 AM IST     |     By indiantelevision.com Team     MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the country's first success story from a regional language market standpoint. Many marketers have already switched to targeted, localised promotions instead of pan-India cam...

Here’s how Shipway, a D2C enabler, emerged as a leader in post-purchase automation with 4x growth in 2020. 0 claps Share on With internet and smartphone penetration growing in the e-commerce market, both new and traditional brands have jumped on the direct-to-consumer (D2C) bandwagon. Industry trends have consistently indicated that over the last few years consumer preference is witnessing a shift towards shopping from brand websites against marketplaces. Better pricing, discounts, authentic products and access to the brands latest collections are some of the biggest push factors for consum...