Covid learnings: Brands need to remain authentic & relevant to their customer base That seems to be the common mantra for companies to drive the growth of retail in Karnataka. 26 Apr, 2021 - 08:18 AM IST | By indiantelevision.com Team MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the country's first success story from a regional language market standpoint. Many marketers have already switched to targeted, localised promotions instead of pan-India campaigns that blow out their budget. While it is apparent that the pay-off from regional and hyper-localised advertising is increasing, there still remains the question – which medium gives the best reach and dividends? The second session of the Tele-wise Kannada virtual summit had retail players and marketers, from national to Karnataka-focused brands, discuss the scope of content, advertising and distribution fronts in the Kannada market in the foreseeable future.