As Netflix Goes Hybrid, Zype CEO Ed Laczynski Talks OTT's Ad-Tiered Present and Future
As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype-a perennial Streaming Media 50 honoree-to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.
Source: streamingmediaglobal.com